Booktrack revolutionises Audiobooks

Booktrack's CEO Paul Cameron with members of the team at their Takapuna office.

Booktrack is an AI company that creates movie-style soundtracks for Audiobooks.
Based in Takapuna on the North Shore, Booktrack began in 2007 when Paul Cameron, and his co-founder and brother Mark, noticed that people all around the world commuting on buses, trains, ferries and aero planes, would get out their headphones and listen to music while they read a paper book. They thought that this was a strange behavior, and wondered why we would read a book and listen to music that has nothing to do with the story? Paul and his brother then started to prototype, test and patent designs that would synchronize music to text & speech so that you would hear the right music matched in mood/emotion to the right part of the story. People loved it!
 
Today, Booktrack has evolved to use scalable artificial intelligence (AI) technology to automatically create movie-style soundtracks for audiobooks. There has been an evolution with new mobile devices and digital delivery, but the audiobook listening experience is the same as the 1970’s. The current audiobook experience is still a plain narration with no background music, ambient audio, or sound effects. Imagine if we still watched silent movies today! Audiobooks have not evolved to include soundtracks because soundtrack creation is expensive and cost prohibitive, it can cost up to $40,000 per title.
 
Booktrack solves this with a proprietary AI engine that generates unique soundtracks based on the mood and emotion of the story, which can then be customized by Booktrack’s tools and production capability to create a cost effective premium soundtrack. This production methodology is >50x more efficient, 10x faster than current competition and introduces new revenue streams for publishers and distributors.
 
Booktrack’s solution generates a new and totally immersive augmented reality listening experience by delivering a soundtrack while listening to Audiobooks; equivalent to the introduction of sound transforming the experience of film forever.
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