INSPIRED BY KIWI INNOVATION
Today every business must address the challenge of internal and external data movement and sharing. The principal challenge of digital transformation is integration — disentangling the technologies of databases, hardware, platforms, mobile devices and operating systems of wildly varying vintages and keeping them all talking to each other.
There’s a specific software niche devoted to helping companies integrate their technologies for production, distribution, marketing, ecommerce and everything else – Middleware. Middleware was traditionally the realm of large Enterprise companies and Government. Albany, North Shore based Flow Software began in 2005 with the aim of bringing Middleware capability to the mainstream and into the hands of every business. Flow Software developed its ‘Flow’ product which offers a different approach to data integration and B2B data movement. Its Middleware is capable of being quickly implemented on limited infrastructure, thereby reducing upfront capital expenditure and ongoing implementation costs while providing Enterprise level processing power and scalability to suit the needs of any size organisation. It reduces the time, cost and risk of traditional bespoke integration and delivers a solution that can be configured to perfectly fit a business’s needs, providing immediate return on investment. Flow helps companies keep older technologies that do certain jobs well while embracing innovative newcomers. “Technologies like middleware are designed to enable businesses to leverage existing investment in legacy systems as well as bring on new best-of-breed technologies rapidly and with low-risk”, explains David Masters, Flow Software’s CEO. Flow has grown to over 500 recognised customers across New Zealand, Australia and abroad, integrating hundreds of different business applications and trading partners across different industries. Read more about how Flow Software has helped companies like Lewis Road Creamery and European Motor Distributors achieve digital transformation. Follow Flow Software on Linkedin or visit their website.
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AuthorsGrow North articles are written by CEOs that call the Grow North Innovation District home. Edited by Kel Marsh. A free service. See more Innovative Kiwi stories
March 2019
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