INSPIRED BY KIWI INNOVATION
Straker Translations is a New Zealand business success story. In 2000 the company employed a handful of tech-savvy employees but after identifying a big worldwide opportunity, the company then experienced accelerated growth due to the development of a unique translation technology platform that is now disrupting the traditional translation industry.
Straker Translations’ translation technology surpasses legacy translation technology by automating time-consuming functions and simplifying the user-experience resulting in a drastic decrease in turnaround times, improved accuracy and increased profit margins. Now with 50 people in their Albany head office, the born and bred Kiwi company also has production centres in Barcelona, Denver and Dublin, further sales offices around the world and more than 10,000 customers. Employee numbers are expected to double again over the next 18 months due to Straker Translations’ rapid growth in the global translation industry.
Straker’s unique Kiwi approach has created business opportunities for this North Shore company. The company has recently acquired two businesses on different sides of the world and converted them to the Straker Translations platform. There is an opportunity to acquire more legacy businesses throughout the world and to build a highly-effective global translation platform that creates a new standard for millions of translation customers.
The company's innovative efforts have not gone unnoticed. Straker has claimed a spot in the top 60 of the huge $40 billion translation industry and have set their sights on the top five. The company has won national innovation awards. They have been finalists in the special categories ‘Excellence in Innovation’ and ‘He kai kei aku ringa’ for Maori Excellence in Export. The CEO of Straker Translations, Grant Straker, has founded the company on Kiwi values and believes that Straker Translations’ success can motivate other Maori to choose technology as a valuable and rewarding career path.
Grant and Merryn Straker at Straker Translation's head office located in Albany within the Grow North innovation district
Grow North articles are written by CEOs that call the Grow North Innovation District home. Edited by Kel Marsh. A free service.
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